How Membership Plus Works

At Membership Plus, we specialise in designing and delivering tailored membership strategies that support every stage of the membership lifecycle, ensuring your organisation attracts, engages, retains, and re-engages members with maximum impact.

Our bespoke approach is rooted in deep sector knowledge and shaped around your unique goals, audience, and challenges. Whether you’re building a strategy from the ground up, refining a well-established value proposition or adding to your membership offering, we help you achieve sustainable growth and deliver an exceptional member experience.

Awareness

We help you increase visibility, identify your ideal members and craft compelling strategies to reach them. From targeted messaging and value proposition development and audience segmentation, we can work with you to build awareness strategies that attract prospective members. We ensure your message resonates and converts.

• Brand Positioning & Value Proposition Development
  Crafting compelling, member-centric messaging that communicates unique value.
• Audience Segmentation & Persona Development
  Identifying key target markets and developing detailed member personas.
• Marketing Channel Audit & Strategy
  Evaluating existing channels and creating an integrated marketing plan across digital, print, and events.
• Campaign Design Support
  Planning awareness campaigns using best content marketing, SEO, and media practices.

Recruitment

The first impression sets the tone. We help you create seamless onboarding experiences that foster early engagement, spark value recognition, ensuring new members join with confidence and clarity and inspire long-term loyalty.

• Membership Journey Mapping & Funnel Optimisation
  Analysing the path to membership and identifying friction points or drop-offs.
• Onboarding Experience Design
  Creating an engaging and informative welcome experience that drives early value realisation.
• Membership Offer Structuring
  Advising on pricing models, trial memberships, tiering, and promotional offers.
• Sales Enablement & Training
  Equipping internal teams or volunteers with the tools and techniques to recruit effectively.
• Conversion Campaigns & Lead Nurturing
  Assisting with targeted campaigns to move prospects through the recruitment funnel.

Engagement

Keeping members active, connected, and satisfied is central to long-term success. We work with you to design tailored engagement strategies—delivering meaningful content, experiences, and touchpoints that build loyalty and foster a sense of belonging.

• Member Journey Optimisation
  Developing strategies for ongoing engagement across key milestones and lifecycle stages.
• Content Strategy & Community Building
  Helping organisations deliver valuable content and foster strong member communities (online and offline).
• Segmentation & Personalisation Tactics
  Using data to tailor experiences, messaging, and offers for different member groups.
• Event Strategy & Member Involvement
  Enhancing engagement through events, volunteering, and leadership opportunities.
• Feedback Loops & Member Listening Programs
  Implementing regular touchpoints to gather insights and improve service delivery.

Renewal

Renewals shouldn’t be left to chance. We help you implement proactive, data-driven renewal strategies that reduce churn and reinforce value year after year. From pricing models to timing and communications, we fine-tune your approach to retain more of your membership base.

• Renewal Campaign Planning
  Assist in the creation of multi-channel campaigns to prompt timely renewals.
• Lapsed Member Analysis & Retention Modelling
  Identifying at-risk members and creating strategies to prevent attrition.
• Renewal Messaging & Value Reinforcement
  Crafting communications that remind members of benefits and highlight ROI.

Reinstatement

Lapsed members are a valuable opportunity. We develop smart re-engagement strategies to win them back, using insight-led campaigns and messaging that speak to changing needs and reignite interest in your organisation.

• Exit Surveys & Attrition Analysis
  Understanding why members left and identifying patterns.
• Win-Back Campaign Development
  Designing targeted, time-sensitive campaigns to re-engage former members.
• Re-Engagement Offers & Incentives
  Developing special offers or "returning member" benefits.
• Lifecycle Re-Entry Strategies
  Helping organisations re-integrate former members effectively into the engagement flow.
• Post-Reinstatement Retention Planning
  Building tailored engagement plans for reinstated members to ensure long-term value.